Will Apple Ever Consider Selling macOS to PC Users?
As of August 2023, Apple has not indicated any plans to sell macOS for use on PC hardware. Historically, Apple has maintained its operating system exclusively for its own devices, such as Mac computers. This strategy is part of an integrated hardware-software ecosystem that helps maintain control over user experience and security.
Challenges and Historical Precedent
While there have been efforts by enthusiasts to run macOS on non-Apple hardware, often referred to as "macOS clones," Apple has historically faced challenges in such attempts. One major issue is the decrease in revenue from licensing macOS. The last time they attempted this, the revenue from the licenses wasn't enough to cover their costs, resulting in a loss.
The original justification for allowing clone sales was to expand the Mac market by targeting non-Mac users. Instead, clones targeted existing Mac users and were able to undercut Apple because they spent very little on development. Apple was footing the bill for both macOS development and hardware development for a reference platform.
Impact on Apple's Ecosystem
The minute they do open up macOS to different hardware configurations, the special status of Macs would be diminished. With competitors generally providing better systems at cheaper prices, this move could significantly impact Apple's brand value and market position.
Technical Differences and Licensing Models
macOS is highly optimized for Apple hardware, and supporting an infinite set of possible hardware configurations would make no sense from a technical perspective. Additionally, macOS is free to download and use on compatible hardware as long as you follow the Terms of Service. You do not need a license key or a licensed Apple ID to download it. The App Store offers the latest macOS version for free, and downloading requires logging into an Apple ID, which is also free.
Windows, on the other hand, is a freemium product. You can download it for free, but some features are restricted unless you purchase a license. This includes changing screen resolutions, setting lock screen and desktop background images, and switching browser preferences. In contrast, macOS is completely free and unrestricted for download and use on compatible hardware.
Transactional and Non-Transactional Business Models
Apple's profitability comes from a closed ecosystem that includes hardware, software, and services. Opening up macOS to PC users would likely require a significant shift in their business model. Given the current business environment and Apple's commitment to its integrated ecosystem, such a move is highly unlikely. The market has shown no clear demand for macOS on PC hardware, and Apple's strategy is well-aligned with its business goals.
Therefore, while it is impossible to predict the future with certainty, there is no apparent reason for Apple to consider selling macOS to PC users. The key to Apple's success lies in maintaining control over the entire software and hardware stack to ensure a seamless and secure user experience.