Why Was the OnePlus 7 Normal Version Not Launched?
The decision to delay or not launch the normal version of the OnePlus 7 might seem puzzling at first, but there are several strategic reasons behind this move. In this article, we will explore the key factors that influenced OnePlus in this decision, from marketing strategy to consumer demand. Additionally, we will delve into the benefits and drawbacks of launching just the pro edition of the OnePlus 7.
Marketing Strategy and Market Positioning
OnePlus, known for its fast charging technology and affordability, often follows a dual-launch strategy where a premium model and a standard model are released with differing specifications and pricing. For instance, the OnePlus 7 Pro was equipped with advanced features like a 90Hz fluid AMOLED display, while the standard version might have been slightly less equipped with a 60Hz display. By adopting this strategy, OnePlus can target a wider range of consumers, from budget-conscious buyers to tech enthusiasts who demand the latest and greatest features.
Consumer Demand and Affordability
One of the primary reasons for not launching the OnePlus 7 in the normal version could be to cater to a specific market segment. The OnePlus 7 Pro was priced at around $580, a price point that put it out of reach for many budget-conscious consumers. By holding back the normal version, OnePlus could focus on driving demand and hype for the pro model, which had significantly more powerful hardware and advanced features. This strategy ensures that the company can capture a larger share of the premium smartphone market and generate more revenue per unit sold.
Product Features and User Base
Another key factor is the product features and the user base of the OnePlus brand. The OnePlus 7 Pro came with a 90Hz fluid AMOLED display, a powerful Snapdragon 855 processor, and advanced camera technology. These features might have been deemed necessary to keep up with user expectations and maintain the brand's reputation for performance and quality. As a result, OnePlus decided to focus on the pro version to serve users who were willing to invest in the latest technology.
Previous Models and Value Proposition
The OnePlus 7 Pro inherited many features from its predecessor, the OnePlus 6T. Both devices shared similar design aesthetics and camera setups, with the primary distinction being the processor. This subtle difference might have been deemed insufficient to justify the launch of a normal version. For example, the OnePlus 6T was still a top-performing phone with a Snapdragon 845 processor, which remains a strong choice for users who do not need the latest technology.
Conclusion
In summary, the decision to not launch a normal version of the OnePlus 7 reflects strategic business approaches aimed at aligning with market demand and maximizing profitability. While this move might limit options for those seeking a more affordable option, it ensures that OnePlus can maintain a strong market position by catering to a diverse range of users with varying needs. As OnePlus continues to evolve, it will be interesting to see how they adjust their product lineup to meet the ever-changing demands of the smartphone market.
Keywords: OnePlus 7, OnePlus 7 Pro, Smartphone Launch Strategy