What Type of Work Do Digital Agencies Typically Outsource?

When it comes to outsourcing, digital agencies often look for very specific needs that fall outside their core expertise or require specialized knowledge and resources. In this article, we will explore the common types of work that digital agencies typically outsource and the reasons behind it.

outsourcing Link building as a Niche Skill

One of the common reasons for outsourcing is the need for specialized skills that not all digital agencies possess. Link building, for instance, is a complex and specialized process that requires a deep understanding of SEO strategies, content creation, and relationship building. Many digital agencies may not have the in-house expertise to handle this task efficiently, making outsourcing a practical solution.

An Overview of Our Agency's In-House Capabilities

At our agency, we prioritize having a diverse range of skills under one roof to provide comprehensive digital marketing services. Here are the skills and capabilities we offer in-house:

We also handle all our analysis and reporting in-house, thanks to my IT background, which has enabled us to manage IT needs internally as well. This allows us to maintain control over our processes and ensure that all services align with our clients' needs.

Examples of Outsource Work

While we have a broad range of capabilities, there are certain tasks that we choose to outsource based on specific client needs and our strategic goals. Here are a couple of examples:

Market Research for Large Prospects

When dealing with large prospects, market research becomes a crucial component of our strategy. Conducting in-depth market analysis requires specialized skills and significant resources that may not be present in our internal team. Outsourcing this task ensures that we have a thorough understanding of the market landscape, which helps us in tailor our offerings to meet the clients' requirements.

Videography Expertise

Videography is another area where outsourcing is often necessary. While the demand for videography services is increasing, it often comes at a high cost and requires considerable expertise. Clients who do require videography services usually do not commission videos on a monthly or quarterly basis. Therefore, outsourcing to a specialized videography agency ensures that we provide high-quality video content without overloading our internal resources.

Outsourcing Specific Jobs and Specialized Work

The decision to outsource ultimately depends on the company's assets and knowledge pool. However, in general, any job that requires very specific skills, such as hiring a statistics expert, or jobs that necessitate expensive equipment and years of expertise, such as printing and videography, are often outsourced. These tasks are typically beyond the scope of most digital agencies' in-house capabilities.

For medium to large size agencies, outsourcing specialized services or partnering with firms that offer related services can be highly beneficial. This approach allows them to provide a broader range of services to both new and existing clients, enhancing their competitiveness in the market.

By strategically outsourcing these specialized tasks, digital agencies can focus on their core competencies while providing clients with a comprehensive range of services to support their digital marketing strategies.