Unveiling the Audio Track of the Samsung Galaxy S8 Commercial
The Samsung Galaxy S8 commercial, titled 'Breaking Out,' was released in April 2017 in the United States to herald the arrival of this innovative smartphone. The ad stands out not just for its sleek design and advanced features but also for its captivating audio track. In this article, we delve into the music that plays in the commercial, analyze its significance, and discuss why custom tracks are often used in such ads.
The Commercial in Focus: 'Breaking Out'
The 'Samsung Galaxy S8: Breaking Out' commercial is a testament to Samsung's commitment to creating memorable and impactful advertising. The commercial showcases the smartphone’s capabilities, particularly its ability to capture high-quality images, thanks to its advanced camera functions and cutting-edge technology. It is a short, dynamic video that aims to convey the sense of innovation and breaking new ground, as suggested by its title.
The Audio Track: African Harvest by Nalin Inc
The music in the 'Breaking Out' commercial is titled 'African Harvest' and was composed by Nalin Inc. This soundscape is not a commonly known or publicly released song but a custom track created specifically for the commercial. The choice of such a track is not unusual in the advertising industry. Custom compositions enable advertisers to create a unique auditory experience that complements the visuals and message of the ad.
Understanding Custom Music in Advertisements
Custom music in advertisements, as in the Samsung Galaxy S8 commercial, serves multiple purposes:
Branding: A custom track allows the advertiser to establish a unique sound that can become associated with the brand, making it more memorable to the audience.
Emotional Resonance: Music has the power to evoke emotions. A custom score can be tailored to enhance the emotional impact of an ad, aligning it with the specific message and context.
Originality: By not using existing songs, advertisers can avoid potential copyright issues and also ensure that the track perfectly fits the advertisement's message.
The Role of Music in Video Advertising
When a commercial is produced, the music plays a crucial role in shaping the viewer's experience. In the context of the Samsung Galaxy S8 commercial, the music titled 'African Harvest' complements the fast-paced visuals and energetic visuals to create a compelling narrative. Its driving beats and uplifting tones match the dynamic nature of the commercial, emphasizing the phone's cutting-edge technology and the sense of breaking out into a new era of mobile computing.
Other Notable Music in Mobile Advertising
The music used in the Samsung Galaxy S8 commercial is just one example of how custom tracks are used in mobile advertising. Consider another example from the Netflix travel guide ads, where the song 'Travel Guide: Netflix' is used, composed by Bomba Estéreo. Each of these tracks is unique and intricately woven into the storyline of the ad to create a memorable and engaging experience.
Conclusion
It is clear that the Samsung Galaxy S8 commercial's audio track, 'African Harvest,' plays a vital role in enhancing the overall impact of the advertisement. The choice of custom music not only ensures a unique listening experience but also helps in creating a lasting impression on the audience. As advertisers continue to invest in creating memorable commercials, the use of custom music will likely remain a key strategy to captivate viewers and convey the message effectively.