Top Trends in Digital Signage for 2020 and Beyond
The digital transformation in the retail industry, spurred by the global pandemic, has led to significant changes in the way businesses operate. Digital signage has emerged as a key player in this transformation, offering retailers a viable alternative to traditional methods of customer interaction. As we move into a post-pandemic world, the trends in digital signage continue to evolve.
The Impact of the Global Pandemic on Retail
The outbreak of the global pandemic resulted in widespread lockdowns and closures of physical stores, leading to a dramatic shift in consumer behavior. Retailers were forced to adapt quickly, and digital solutions like digital signage became more than just a convenient upgrade; they became a necessity.
Trends in Digital Signage
Touchless Interactions: Virtual Finger Tracking
One of the most exciting and innovative trends in digital signage is the development of virtual finger tracking technology. This technology aims to revolutionize how customers interact with digital displays without requiring physical touch. While still in its early stages, this trend is poised to become a game-changer in the retail industry.
The idea behind virtual finger tracking is to allow customers to navigate and select options on a digital screen using only their fingers, but without making physical contact. This not only enhances the customer experience by providing a seamless, hygienic interaction but also opens up new possibilities for retail environments.
Integration with QR Codes and AR
QR codes have long been a staple of digital marketing, allowing consumers to access information or perform actions by scanning a code. In the digital signage realm, QR codes are integrated into the displays to provide additional layers of interaction. For instance, a customer can scan a QR code displayed on a sign to access a website, order products online, or even view augmented reality (AR) content.
Augmented reality is another emerging trend in digital signage. Using AR, digital signs can provide an interactive and engaging experience. A customer could, for example, point their smartphone camera at a digital sign to see virtual products overlaid in their environment, enhancing the shopping experience.
Data-Driven Insights
Modern digital signage solutions are equipped with advanced analytics capabilities, allowing retailers to gather data on customer behavior and preferences. By analyzing data such as how long customers spend in front of a sign, which options they browse, and how frequently they make purchases, retailers can make informed decisions to optimize their in-store displays and marketing strategies.
The integration of AI and machine learning further enhances the analytical capabilities of digital signage. Retailers can use these technologies to predict customer behavior and offer tailored recommendations in real-time, thus personalizing the shopping experience.
Conclusion
The trends in digital signage are shaping the future of retail, offering retailers unprecedented opportunities to engage with customers in new and innovative ways. From virtual finger tracking to the integration of AR and QR codes, digital signage is at the forefront of retail technology. As the industry continues to evolve, we can expect to see even more advances in this exciting field.
Keywords
digital signage, virtual finger tracking, offline retail