The Uses of Footage Not in the Finished Film in Movie Trailers

Movie trailers often feature footage that doesn't make it into the final film. This practice is not only common but is a fundamental aspect of the trailer creation process. In this article, we will explore the extent to which trailers rely on footage not included in the final cut and the reasons behind these choices.

Common Practice of Using Unused Footage in Trailers

Modern movie trailers are often created well before the final cut of the film. This means that the footage used in trailers frequently includes scenes or shots that are later cut out of the final edit. It is almost impossible to avoid using such footage because film editing processes are highly fluid and subject to change right up to the release of the movie.

Consequently, trailers may show scenes that are significantly different from the final narrative. For instance, an entire trailer's storyline might change, particularly if the film undergoes substantial edits. Sometimes, entire storylines or even scenes are left on the cutting room floor, meaning they are not included in the final film but still used in the trailer for promotional purposes.

Special Shoots and IRDs

There are instances where trailers are created using special shoot footage that is solely for promotional purposes. In such cases, the footage may later be discarded in favor of scenes filmed for the actual film. This is not uncommon with films that have extensive visual effects (VFX) or location changes. For example, the film 'Cloverfield' was entirely composed of special shoot footage, and the majority of that footage was never used in the final cut, with only VFX shots and some smaller scenes being retained.

Promotional Strategy Over Accuracy

Trailers serve a primary purpose: to encourage viewers to see the film in theaters. Therefore, the accuracy of the trailer regarding the film's final narrative is not as important as the hype and excitement it generates. Trailers often intentionally show scenes out of sequence or present a completely different story to generate interest and discussion.

Many trailers are more about capturing the essence of a film's style or setting than accurately portraying its plot. As a result, it is not uncommon to find trailers that are more compelling or thrilling than the final film itself. This is why the industry often uses the phrase "butt in seats" to define the goal of creating a trailer. The goal is to generate curiosity and excitement rather than accuracy.

Spotting Unused Footage

To spot footage that doesn't make it into the final film, one need not look far. Amazon Prime, for example, offers a wealth of trailers from popular movies like the Die Hard series or Terminator. It is relatively easy to spot unused clips in these older films, as many trailers feature scenes that would later be discarded.

One effective method is to compare trailers with the films themselves. Older films are easier to spot because they have been seen countless times, and their familiar scenes are readily recognizable. By doing so, enthusiasts and casual viewers alike can see the extent to which trailers incorporate footage that ultimately does not make it into the final film.

Conclusion

In conclusion, the use of footage not in the finished film in movie trailers is a common and well-established practice in the film industry. It plays a crucial role in generating excitement and interest, often representing a different story from the final narrative. Understanding and appreciating this aspect of trailer production can offer a new perspective on the marketing of films and the creative process behind their production.