Selling Video Games with Easy Digital Downloads (EDD) and WordPress: A Comprehensive Guide

Is it possible to effectively sell video games using the powerful combination of Easy Digital Downloads (EDD) and WordPress? Absolutely! EDD is a dedicated plugin designed for selling digital products, and it can handle everything from video games to any other digital assets. This guide will walk you through the process of setting up your digital stash and turning your WordPress site into a robust e-commerce platform for video game sales.

Steps to Set Up Selling Video Games with EDD and WordPress

Before diving into EDD, let's ensure your WordPress site is properly configured.

Set Up WordPress

Pick a reliable hosting provider and choose a domain name that reflects your brand. Install WordPress on your hosting account. This will serve as the foundation of your online store.

Install Easy Digital Downloads

Log into your WordPress dashboard. Navigate to Plugins > Add New from the left-hand menu. Search for “Easy Digital Downloads” and click on the Install Now button. Once installed, activate the plugin immediately to start customizing your store.

Configure EDD

Go to EDD > Downloads > Settings from your WordPress dashboard. Here, configure the general settings, payment gateways, and other preferences to align with your business needs.

Add Your Video Games

Navigate to EDD > Downloads > Add New to create a new product page. Enter the title, description, and other relevant details for your video game. Upload the game files, such as .unity files, .zip files, etc., that customers will download after purchase. Set the price for your game to ensure fair compensation for your hard work.

Set Up Payment Gateways

EDD supports popular payment gateways like PayPal and Stripe. Configure these under EDD > Downloads > Settings > Payments. Follow the specific instructions for setting up each payment method to ensure a seamless customer experience.

Customize Your Store

Use themes and additional EDDB extensions to enhance the look and functionality of your store. Consider adding features like discount codes, customer accounts, and affiliate marketing options to optimize the shopping experience.

Market Your Video Games

Promote your store through social media, email marketing, and local SEO to attract and convert potential customers. Create engaging content around your games to build a community and encourage sales.

Additional Considerations

Security

Ensure that your website is secure, especially since you'll be handling sensitive payment information. Consider obtaining an SSL certificate to encrypt data transmitted between the customer and your site.

Licensing

If your games are not original, make sure you have the proper licenses to sell them. Reselling copyrighted content without permission can lead to legal issues.

Customer Support

Set up a support system for customers who may have questions or issues with their downloads. A well-defined support process can resolve issues quickly and prevent future problems.

By following these steps, you can effectively set up a WordPress site using Easy Digital Downloads to sell your video games. Embrace the power of digital distribution and watch your business thrive in the online market.