Reposting Blogger Posts on Medium or Tumblr: Best Practices and Considerations

As a Google SEO specialist, it's important to share your content effectively across different platforms. Re-posting your Blogger posts on Medium or Tumblr can expand your audience, but it's crucial to follow best practices and guidelines to ensure a smooth and successful transition. In this article, we will discuss the key considerations, including original content, attribution, duplicate content, platform policies, and audience engagement.

Original Content

First and foremost, if the content you are looking to re-post is original, you have the right to do so. Original creations can be easily adapted to fit the style and expectations of different platforms. However, it's essential to ensure that the content aligns with copyright and usage guidelines.

Attribution

Attribution is a crucial aspect of respecting the original author's work. Including a note or a link back to the original Blogger post can build trust and credibility. This not only acknowledges the original author but also provides value to readers by offering them a rich source if they wish to read more.

Sample Attribution

“This article was originally published on my Blogger blog and can be read in its entirety there.”

Duplicate Content

Search engines can sometimes penalize duplicate content, which can impact your SEO efforts. To mitigate this issue, consider using canonical links to indicate the original source of the content. Additionally, you can slightly modify the content for the new platform to make it more appealing and relevant to your target audience.

Platform Policies

Before re-posting, it's essential to check the terms of service for both Medium and Tumblr. These platforms have their own guidelines regarding content re-posting, and failing to adhere to them can lead to your content being removed. By understanding and complying with these policies, you can ensure that your content remains on these platforms and continues to drive traffic to your original post.

Engagement and Audience

Engaging with your audience on each platform is key to building a following. Consider tailoring your posts to fit the style and expectations of each platform. For example, Medium values unique, high-quality content, while Tumblr has its own community that loves visual and varied content. By adapting your content to these platforms, you can enhance your social media marketing efforts and attract a broader audience.

Practical Tips for Engagement

Interact with comments: Respond to comments and questions about your articles on Medium and Tumblr. This helps to build a community around your content. Share regularly: Posting consistently across platforms can help keep your audience engaged and attract new readers. Use platform-specific features: Leverage features like Medium's "Quizzes" and Tumblr's visual richness to engage your audience effectively.

Alternative Platforms

While Medium and Tumblr can be beneficial, it's important to consider the unique aspects of each platform. If you find that they are not a good fit for your content, consider alternative platforms such as Pinterest, Facebook, or Twitter. These platforms have differing demographics and features, which can help you reach different segments of your audience.

Reposting Strategies

Some strategies for reposting content include:

Reposting only a portion: Post only half of your content and provide a link to the full article on your original Blogger post. This encourages readers to visit your blog for more rich and detailed content. Modifying content: Slightly modify the content to make it more suitable for the new platform. This can help you avoid issues with duplicate content and improve the relevance of your post.

By following these best practices and considering the unique aspects of different platforms, you can effectively share your content and grow your brand's visibility and engagement.