Explainer Videos: How They Differ from Other Video Types
Introduction to Explainer Videos
An explainer video is a specific type of video designed to convey complex ideas, products, or processes in a clear and concise manner. Unlike promotional videos or documentaries, explainer videos are focused on simplifying information and making it easily understandable for the audience. This makes them a powerful tool across various industries, assisting in education, informing, and promoting understanding among target audiences.
Role of Animation in Explainer Videos
The world of animations is thriving, offering a fantastic result in communication. Animated explainer videos are frequently used to communicate and deliver possible solutions to the audience. Many business professionals are leveraging video animations for advertising their brands through various channels in the online world.
Motion graphic animation is the most commonly used style of explainers. However, whiteboard animations are renowned for their effectiveness because of their minimalist design, which allows viewers to easily understand the content. Every explainer video has its pros and cons, but it can be highly effective in marketing.
Why Explainer Videos are Superior
An explainer video grabs the viewer's attention with one to two minutes of content explaining a product, business, or idea. It answers basic questions rather than requiring your audience to read text content on your website. Here are some key benefits of explainer videos:
1. Attention Grabbing
The average person on the Internet has an attention span of only eight seconds. If the content on your website doesn't grab their attention within this time, they'll move on to another website. The longer you hold the attention of your audience, the more likely they are to spend more time on your site.
2. Increases Conversions
The longer your audience stays on your site, the more likely you are to make a conversion. Statistics suggest that a well-made explainer video can increase conversion rates by 15 to 50 percent.
3. Compelling Elevator Pitch
Video is more engaging than basic text and even images. Use an explainer video on your site to explain your brand's mission and values or to pitch a new product or idea to your audience. Don't simply provide information; your video should also include a call to action.
4. More Shareable Than Text
The content on your website should be engaging to your audience but should also generate attention from the search engines. Video is ranked higher in Google than text, making it a powerful SEO tool. Second only to Google, YouTube is the second most used search engine, which underscores the importance of video in information dissemination.
5. Reflection of Brand Culture and Personality
The personality and culture of your company or organization are critical elements when it comes to connecting and engaging with your audience. It is difficult to convey emotion or personality through text alone, but explainer videos can be a fun, entertaining way to reflect your brand culture.
Conclusion
In conclusion, explainer videos are a powerful tool in the marketing toolkit. They are attention-grabbing, effective in increasing conversions, and shareable. Moreover, they provide a compelling elevator pitch and reflect the unique culture and personality of your brand. If you're looking to enhance your online presence and engage your audience, consider incorporating an explainer video into your marketing strategy.